Category Archives: content

How to Create Viral Content [infographic]

Viral content is the dream. Purchase

On an infinite Web where it’s hard to get noticed, viral content which spreads like wildfire is something to aspire to. But what can you do with your content to ensure it has the potential to go viral? Here’s a look at some ways to go viral, backed by hard viagranow online online data.

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What Are The Best Times To Post On Social Media?

Okay, so we all know how important it is to boost your brand on social media. You create excellent content, share it, get people talking. It’s one of the best ways to create buzz online. But did you know that there are ideal times to post your content on social media depending on the site you are posting to Pills Order ? Have a look at this infographic to find about more about the best times to share your content for more shares and a higher Click-Through-Rate.

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What is a Call to Action and why do you need it?


Telling people what to do feels strange.

We try to find ways around it. We’re excruciatingly polite; we disguise it with a joke; we offer to do a greater favour in return. All because telling people what to do feels strange.

And yet the Call to Action is one of the strongest ways of ensuring a potential client makes the next move – whether that is by contacting you to learn more, buying your product, or clicking through to another page of your website. The Call to Action essentially involves telling people what to do. And not in a diplomatic way, either: the Call to Action is direct, to the point, and clear; and is one of the most important things to include on your marketing material. Here’s why… Purchase People expect it

It’s weird to think that people are reading your website or brochure and waiting to be told what to do, but it’s true. It’s all down to something called Perceptual Set Theory Cheap shipping liponexol , which refers to the active process of human perception and the bias or expectation of something based on past experience of it. Simply put: because the Call to Action is a regular feature on websites and brochures and your potential customer has previous experience with websites and brochures, they expect the Call to Action to be on YOUR website or brochure. Although this is no guarantee that they will act on the command, they are expecting to be told what to do – they might even feel confused if they do not receive the Call to Action.

Content without a Call to Action is a dead-end street

You’ve written some fantastic copy that’s caught your reader’s attention. She’s interested. She takes in all the information you’ve set out for her; she thinks your product is pretty great. She’s approaching the end of the copy and… nothing. She doesn’t know what to do next. She frowns. She scrolls up in search of a big green button which will shed light on how she can get her hands on what you’re selling, but there is none. She’s frustrated and you’ve lost a great opportunity for a conversion. The potential customer expects to be guided through the process, and you’re that guide. Leaving out a Call to Action is like taking your reader on a journey and then disappearing at the end.

Buy You can work with that expectation

In order to make the most of Perceptual Set Theory and increase your chances of getting what you want from your visitor or reader, make sure your Call to Action is visible and direct. Think about what you need your visitor to do, and then ask for it. If you would like them to sign up to your website, add a ‘Sign Up’ button in a different colour where they can see it. If you would like them to follow you on Twitter, put a Twitter icon and say ‘Follow me @YourTwitterHandle’. If you would like them to buy your product, ensure there is a ‘Buy Now’ button right where they can see it.

Cheap Include it everywhere

We scroll past and sometimes click into so many Calls to Action every day, probably without realising it. Every Twitter link is a call to action; every ‘Leave a Comment’ on a news site or blog post – that’s a call to action; and when you ‘like’ your friends’ posts on Facebook… you guessed it. Call to Action. Whenever you publish, post or print anything – be it on your site, on social media, on a flyer or on a magazine – think about what action you would like your reader to take and don’t be afraid to ask for it. With mindful and direct Calls to Action, your business conversion rate can soar.


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7 Reasons Why People Love Lists


Lists, am I right? They’re everywhere you look on the internet. They’re all over your Facebook feed, flooding your Twitter timeline. Even this blog post is a list. Lists are taking over.

But we just can’t help ourselves; there’s just something about them that’s so appealing. They’re one of the best ways to get people to your site. But why? What is it about lists that make our brains happy and how can you use lists to beef up your content?


1. The brain loves data

A list article – or a cafergot shipping listicle, as it’s been portmanteau’d – promises the brain exactly what it craves: data. Better yet, categorised data. The brain anticipates X items of information all about a clearly defined topic, and… the brain is sold. The listicle taps into the same thing that makes us drawn to statistics and bite-sized facts – it is that part of the brain that covets easily accessible data without the need for unnecessary effort. Maria Konnikova writes in her article about brains and lists: “In the current media environment, a list is perfectly designed for our brain. We are drawn to it intuitively, we process it more efficiently, and we retain it with little effort.”

2. Limited attention spans online Order

Look, we’re all busy. And if we aren’t, we like to think we are. The truth is, we are overloaded with information from various sources vying for our attention. The average internet user does not have time for a 2000-word analysis on this, that and the other, no matter how well-written it may be. So the listicle is the perfect way to say to your audience, “I only need you to pay attention for the next 5 minutes”, and in those 5 minutes deliver useful information and a call to action.

3. Lists are familiar

To-do lists. Shopping lists. Wish lists. Even for those of us who remember the time before the dawn of the internet, lists are a familiar everyday item – an often-effective device to gather up a bunch of the abstract and put turn it into something easily digestible. When we click into a list on the internet, we know exactly what we’re getting, and there is something reassuring about that. We trust things we are familiar with. That inherent trust is a really useful tool if you wish to create a rapport with your readers.

4. Lists do the organisation so you don’t have to

The last thing you want to do is make your content so inaccessible that it makes your reader feel stupid. You could be writing about the most technical, most niche, most scientifically complex topic out there and people would understand it if you made a list. Take the data, explain it in simple language, and order it into a non-intimidating list. When we understand information, we can feel like we own it; and when that happens we feel a connection with that information and the source we obtained it from.

5. Lists are easier to skim Cheap

Every reader skims. Whether you’re reading web content, a newspaper article or a book, skim-reading is something everyone does in order to decide whether it’s worth devoting time to reading the piece thoroughly. Listicles are particularly brilliant because, unlike with traditional long-form articles where skimming might cause you to miss important information, the content on each section of a list is usually concise and self-contained.

6. Educate, entertain, and create a sense of community

There are various reasons to write a list. The first is to inform or educate your readers. You may do what this very list does and choose to share your expertise with readers in an easy-to-read way; you might choose to use a list to present data about your company, and so on.

Secondly, lists can be used to entertain people. There are more lists about cute cats, puppies, and other assorted fluffy baby animals, than can be counted floating around on the World Wide Web. And, silly as they may seem to some, they are popular because they are a great way to bring people into a site and they are vastly shareable… especially if they include pictures.

A third reason to make a list is to create a sense of community among readers. We all seek to know that other people experience the same things we do. If you take a situation which applies to a great number of people and list things common to all the people within that situation, you have a potential viral post on your hands. Examples include: 5 things all copywriters hate, 15 things not to say to graphic designers, and 9 things you’ll only understand if you work in travel. You’re welcome to these.

7. Lists are fun to write

Okay, so I like writing long-form articles as much as the next writer. But you know what I really love? Go on, take a wild guess.

If you guessed ‘lists’, YES.

Your readers can tell when you’ve had fun writing something. And if you’ve had fun writing it, they’re more likely to have fun reading it. And if they have fun reading it, they’re likely to experience a positive emotional connection which makes them more likely to share the content. Everyone’s a winner.

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Why good design is essential for effective content marketing

Good Design

We <3 buy moduretic tablets Pills content. We <3 design in equal measure. Why? We know that for really, really effective content marketing, the two must always go hand in hand.

It’s sometimes easy for content-producers to forget this. Content is king, after all; there’s no disputing that.

But the way that content is presented will make all the difference – there’s no disputing that, either. In a saturated market where there is so much stuff vying for people’s attention, if your content is presented in a way which is bland and unengaging, it will soon be forgotten and cast aside .

Here at Rhubarb Fool, thinking about good design and content presentation is our bread and butter. We’ve found from experience that conscious design is absolutely vital to good business, and here are a few reasons why we believe this to be so:


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Since we

started to use our phones to access the internet, visual appeal has become more and more important. Good apps showcase the designer’s knowledge of User Experience (UX) and provide the user with a rich multimedia experience. Even Twitter has changed since its early days to incorporate lots more visual content. A picture is worth 1000 words, they say; and when your user is used to hundreds of stunning visuals on apps and sites like Instagram, Pinterest and Tumblr, words alone are no longer enough.

What You See Is What You ‘Get’

According to the Social Science Research Network, 65% of us are visual learners. That’s a big number and it would be a shame to alienate 65% of your visitors by failing to consider that fact. By using both images and words, and ordering them in a harmonious way, you are appealing to both your visual learners and your verbal learners – those who retain most information by reading it.

Less Is More Pills

In design and publishing, we love minimalism so much that we have a term for unmarked space – and it’s pretty self-explanatory. We call it ‘white space’ and it refers to gutters, margins, spaces around an object, and any other part of the page which has been left blank. White space, or negative space, when used cleverly, can unify or separate; can direct the eye or provide a natural break. Clean design which incorporates lots of well-thought-out white space is usually very vrai cialis moins cher Order visually appealing and provokes in the viewer a sense of calm and order. Conversely, designs with too little white space can look cluttered and disorganised. Think about which of these moods you want associated with your brand.


We all know social media is an indispensable tool for reaching a wider audience, so creating content with shareability in mind is very wise. Many of today’s social media users (read: your

potential customers) are intelligent and discerning individuals who wouldn’t share just anything. Think about what links you’ve shared to your own social networks in the last week or two. Chances are, they were well-designed, contained interesting images, and stood out. Perhaps they were colourful; maybe they had attractive titles. They will very probably have had good design in common. It’s important, then, when creating content and design, to ask yourself: would I share this?


Lastly, and perhaps most importantly, remember that everything you release, whether in print or on the world wide web, is a representation of your brand and will contribute to the public’s overall impression of your company. Just as inaccurate or insensitive content could mar your reputation, so can bad design leave a bad impression on your viewers. Brand-conscious design, part of the services we offer, helps to maintain a consistent visual language throughout your content. Your brand has to convey the personality and character of your product in a way that encourages your customers to develop an attachment to it that is both practical and emotional.

For more information about good design and content marketing, why not send us an email?

How to keep visitors on your website for longer


Attracting readers and potential customers to your website is not easy. You’ve got to think about SEO and social media, networking and planning – as well as coming up with unique, engaging content. So once you’ve got the readers on your site, the last thing you want is to drive them away.

Content is Purchase Cheap King, as Bill Gates once said, but if your audience is frustrated, you will soon lose their attention. Here are some things you can keep in mind that will encourage visitors to not just stay on your site, but also to return in the future.

Give visitors a choice

It’s 2015 and some people still make the mistake of having intrusive background music or autoplaying videos on their sites. Visitors find this annoying and are likely to leave the offending site very quickly. Autoplaying video and music assumes that your visitor is devoting their attention to you when, in truth, most internet users multi-task. They may be watching TV or listening to music, or may even be in a public space. To avoid this happening, always provide your users with the option to play videos or music. It’s perfectly acceptable to place a video in a prominent place on your site as long as it doesn’t start to play until the visitor authorises it.

Employ intuitive design

Bad design will leave your users feeling unsatisfied with the time they spent on your website. Abrasive colours and ugly typefaces can lead your visitor to think you are not professional. Here at Rhubarb Fool, we believe that beautiful design is the most effective way to provoke a positive emotional response in your customers, and if a user has had an emotional connection with your brand, they are far more likely to return and spread the word. However, bad design does not only consist of fonts and colours. Navigation is an integral part of your design; if yours is hard to understand, the visitor will become frustrated and is unlikely to stick around or return. Your main navigation should be easy to spot, and should be grouped together. What’s more, the structure of your navigation must be logical and flow naturally. It is important that your website is intuitive and does not require your visitor to think too hard about where everything is.

Subtle sell

Selling ad-space on your site is a good way to generate income, especially if your site draws in a large audience. People generally do not mind seeing adverts on websites, especially if the adverts are tailored to the target audience. However, if the adverts overpower the content, no matter how well-designed and eye-catching they are, they are likely to annoy your visitor. Make sure that the majority of the real estate of your website consists of original content. Adverts should not interfere with a visitor’s experience.

Keep it fresh

You’ve invested in a clean, user-friendly design; don’t lose your visitors by forgetting to update your content. This is true for both blogs and static sites. Regular visitors will feel alienated by a lack of new content and may start to look elsewhere. And don’t forget that, though you may have a loyal audience, there will always be someone visiting your site

for the first time, and if your last update was months ago, they will be discouraged from staying on and looking around. To ensure this doesn’t happen, commit to generating new content on a regular basis and stick to that plan.

Is your site responsive?

According to Ofcom’s 2015 Communications Market Report, the UK can now be considered a “smartphone society”. Smartphones have overtaken laptops as the most popular device through which to access the internet, with two thirds of people now owning a smartphone and using it for nearly two hours each day to browse the internet. In a 2010 article predicting this event, Ethan

Marcotte coined the term ‘Responsive Web Design’. This referred to web design which saw past the restrictions of fixed width and responded to the device through which it was being accessed. Five years on, Responsive Web Design is a standard for many sites and many designers, including our own, will include it by default. If you haven’t employed this in your site, however, you risk losing visitors who access your site through their mobile or tablet. It is also worth considering whether the content on your site is compatible with all devices. A common mistake people make is to include Flash animation on their website, when Apple devices are unable to play that media.

Include a call to action

So your visitor thinks your site is ace. They’ve read a few posts, checked out your ‘About‘ page, and decided they like you. Now what? Just as you wouldn’t let a guest leave your home without seeing them out and wishing them well, you should never let a visitor leave your website without seeing them out and asking them to keep in touch. Include links to your social media so they can follow you there. Make sure your ‘Contact Us‘ page is clearly visible so potential customers can get in touch with you. You can even ask them to share your page with their friends. Keep the conversation going as long as you can to ensure you leave a lasting impression on your visitor.

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How to write translatable English

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When writing a document with the intention of having it translated, there are a few important things to keep in mind Pills in order to ease the process of adaptation from English to your language of choice. Any good translator will already know to pay heed to the following, but writing a translatable document will drastically cut the margin for error and save you plenty of time.

Firstly, always write in the active voice instead of the passive. This will help to avoid confusion. Creative writers will already know this advice; it’s high time we made it common practice in copywriting. As a general rule, sentences in the active voice tend to have more energy and are more quickly understood by the reader. They also tend to have a shorter word count than sentences in the passive voice, meaning they are succinct. And one of the marks of a good writer is the ability to put forward the intended message whilst doing away with redundant words.

Next, consider your audience Cheap . Re-read what you have written from an international reader’s perspective. Have you used slang, informal vocabulary or specific references? If so, now’s the time to remove them and replace them with less ambiguous alternatives. Or, if they are absolutely necessary, to add a little description. For example, do not simply name drop people, no matter how well-known you think they are. Write “British Prime Minister David Cameron”, not just “David Cameron”.

If you are using acronyms, make sure you write them out in full the first time you use them in a document, like so: “National Health Service (NHS)”. After you have done this, it is alright to only write “NHS” in any subsequent instance.

When writing measurements, always convert to the metric system. There are many reliable converters online, such as this one, so do consult them. Similarly, since different countries use different date formats, Cheap writing “8/10” to refer to 8th October may be confusing to an international reader. Consider spelling the date out in full instead.

Here at Rhubarb Fool, we know that a superior translation is not about word-for-word accuracy; rather, it is about effectively conveying the style, tone and message of the source content. We employ a team of expert and experienced translators and transcreators who know to account for nuance of language and culture in their work. We do not believe in a one-size-fits-all approach. We aim to produce work that is clear, readable and compelling. For examples of our work in translation and transcreation, click here.

The Psychology of Social Media: Why we ‘Like’ things (on Facebook)

We’ve all been sucked into the Facebook vortex.

You know the one I mean. You’re having a reasonably productive day and you decide to check out a link on Facebook, or to take a little break. ‘Just five minutes,’ you tell yourself.

Twenty minutes later, you’re still there, scrolling through a sea of content, clicking ‘like’… Why? You’re engaged. You’re interacting. Facebook is having an effect on your brain. For real.

Neuroscientists love to study the way the internet is re-shaping our brains and what effect it has on our behaviour. And studies have found that when we use social media – specifically Facebook – there is activity going on in the reward centres of our brains. The same area that is stimulated when we eat, meet our crush, or experience social acceptance.

And the latter is the most important of these in this context. It’s very telling: when we use social media our brain reacts the same way it does when we feel socially satisfied. What’s even more telling is that studies have found trends in the way different people interact with social media. There are trends to the ways we click ‘like’, comment, and share posts on Facebook.

What drives us to ‘like’ something?

Purchase 1. Acknowledgement:

First of all, the ‘Like’ is the easiest way of showing we have engaged with the post. It’s a way to say “hey, I agree with this!” while exerting the least possible amount of energy. It’s shorthand for “I like this” without the need to spend a couple of minutes thinking of a comment to post. If you’re a business owner, this sort of ‘like’ is valuable – it shows you who among your audience is ready to engage with your content, and will help you tailor content to their taste.

Buy 2. Empathy: online online

Remember what we said about Facebook interacting with the same part of the brain that processes social acceptance? In non-virtual life, empathy is one of the building blocks of social interaction. We show empathy by reassuring people we are there, and in a virtual environment, the ‘like’ button carries out the same task. There’s a sense of commitment – after all, our name is attached to that ‘like’; it’s a silent way of saying, “I totally get what you’re saying”. And that is how we make connections. The take-away from this for businesses is that there is a need to generate content that appeals to people’s emotions in order to inspire them to engage with it.

3. Future Engagement:

People ‘like’ pages of businesses they support and products they use. Why? This sort of ‘like’ is a handshake. It means that person wants to see more content from that brand. It is important to create meaningful and consistent content that your audience will want to engage with, as this is the first step to creating a community surrounding your brand.

In short, science backs up the idea that we approach treat social media in the same way we approach offline social situations. Sure, numbers and statistics are all well and good, but no person wants to feel like a number. If you want your audience to engage with your content, you must let them know you value their input and care about them individually. Only then will you start to see your online community thrive.

And you? Why do you ‘like’ things, and what sort of thing inspires you to give a virtual thumbs up?

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How to write a winning About page



It’s a detail many website owners overlook, but when it comes to holding your visitors’ interest, an engaging About page is one of the most important tools in your kit.

An About page is among the most visited pages on any given site – whether you’re running Order a small business or a multinational corporation.

Far too many business owners consider their About page an afterthought, or fail to include it at all. But picture this: a potential client lands on your site. You’ve invested in an eye-catching design, and there’s all manner of well-written pages and beautiful pictures. But when the potential client searches for your About page, it’s nowhere to be found. The potential client, who had so far been engaged enough to want to know more about your business, now feels like their time has been wasted and moves back to Google to find a site which will provide all the information they require.

Here at Rhubarb Fool, we know what clients want. And it boils down to this: clients want to know you value their time. You want to make the user experience as simple as possible – after all, we operate in a world where first impressions are key, and your website is often the first port of call.

Of le cialis est il dangereux course, we sympathise. This means the heat is on to create a page that perfectly sums up your brand, and that can be a daunting prospect. Instead of caving under the pressure and forgoing the page entirely, here’s what you can do to ensure your About page wins you that potential client’s interest.

1. Keep it simple

Don’t give in to the urge to be too clever. When it comes to user experience, there is one mantra: the simpler the better. Don’t call your About page something complicated or obscure. Remember you value people’s time, and if people have to hunt out your About page, there is a problem. The cleverest sites name their About pages ‘About’, ‘Who We Are’, or some variation thereof.

2. Show yourself

When it comes to compelling content, Rhubarb Fool knows that nothing matters as much as emotional engagement phenergan over the counter australia . People like to know there is a real person behind the business, and the About page is your space to show them who you are. There are a few ways to do this. Firstly, give your name. Let people know how to address you. If you’re a small team, give everyone’s name. And if you can, post a photo of each member in the team. Or for something more fun, why not try an illustration Buy ? People remember faces because being able to see somebody feels like making a connection. So a visitor to your site will feel an instant connection with your brand if you show the people behind it. And you know what this means: more chance that they will remember you when they need something your company can help with.

3. Get to the point

These days, everyone is pressed for time. Nobody wants to spend 10 minutes trying to figure out what it is you do. Make it easy by getting straight to the point. Do you make handmade jewellery? Are you a photographer? Are you a group of legal advisors? That should be your opening sentence. That’s your hook. By being upfront about what you can offer the reader, you’ve grabbed the reader’s attention. Now they’re ready to invest a little more time getting to know you. It also means you know who they are and what they want. Knowing your audience demographic is key. Bonus: making sure you specify what you do makes it easier for search engines to find you. (Need help with Social Media and SEO?)

4. Use your voice

Keep your voice consistent throughout your site. Whether it’s casual and anecdotal or corporate and formal, stick with it. But remember what we said about connection? Don’t disrespect your visitors by making them feel stupid. Do away with complicated jargon and big words and focus on getting your point across in simple, effective language. Be accessible, professional and confident. Address your clients the way you’d talk to them if you met face to face.

Purchase 5. Back claims up with evidence

So you sound great on paper… prove it! Link to your portfolio in your About page; mention the projects you’re most proud of. Show what sets you apart and convince potential clients that you are the people for the job. Even better, if you can, include testimonials from previous clients praising your work.

6. Include a call to action

So your reader now knows who you are and what you can do. They’re interested. They want to know more. Be intuitive and make it easy for them to take the next step by including a contact form, an email address, a telephone number – a call to action.

As clichéd as it sounds, the most important thing to remember is to be Order yourself. Be consistent and approachable and that first impression will be a good one.

WTM Report Reveals WeChat’s E-Commerce Expansion

With the travel industry descending into the capital en masse for World Travel Market 2014, the latest trends and forecasts in the tourism sector are emerging thick and fast. We’ve been keeping an eye out for the ones that mean the most to our clients (and ourselves!) and something that’s really caught our eye is the rapid rise of WeChat (Weixin) in China.

WeChat is China’s fastest-growing mobile platform, and has become the second largest global messaging service, with 440 million active users to rival WhatsApp’s 500 million. It’s so popular in China that it has become Weibo’s biggest competitor, further fuelling the enduring rivalry between internet service providers Sina and Tencent.

Inevitably, marketers have been turning their eye towards the platform, and some brands have already established a presence on there. The WTM Global Trends Report 2014 indicates that this popularity shows no sign of slowing: In fact, the platform is emerging as a viable sales channel for travel companies.

The report, in association with Euromonitor International, has revealed that WeChat is expected to generate revenues of US$1.1 billion in 2014 and grow by 40% in 2015. Although most of this revenue comes from online games, the company is currently focusing on increasing its revenues from mobile commerce and payments. Given that surveys suggest that it is the most popular platform in China for the sharing of travel experiences, this can only be good news for those wishing to sell their offering to the Chinese market.

WeChat (as well as LINE, a Japanese-based service which is gradually gaining traction in China) now allows companies to manage customer support through their app, which is particularly useful for the travel trade, where a swift response to customer issues can make the difference between a positive and negative interaction. Several travel businesses are already taking advantage of this. Leading online travel agency Ctrip is selling air, rail and attractions tickets through WeChat, whilst Chinese taxi app DidiDache saw its users double to 40 million in one month after beginning a partnership with company. Low-cost carrier Spring Airlines also launched a WeChat service in April 2014, allowing users to book flights and check in using the app.

According to the WTM Global Trends Report 2014, WeChat is expected to be lauched on all internet-connected movile devices including smartwatches and smartglasses, meaning that the platform will tap in to another key growing trend. As World Travel Market’s Senior Director, Simon Press, commented: “Instant messaging platforms have emerged from nowhere to become an important sales channel in one of the world’s fastest growing travel markets, and there is still more growth to come.

“And as accessing the internet from a smartphone becomes commonplace, instant messaging as a transactional channel could take off in mature markets as well.”

China’s significance as a growing travel market isn’t waning, and emerging technological advances such as WeChat’s should make us all sit up and take notice. The ability to provide customer service via the platform is ideal for companies based outside of China who have previously found providing real-time customer service a challenge; whilst the expansion of its e-commerce capabilities means that brands enhancing their presence on the app can follow customer interactions through to purchase. The app’s early adaptation to mobile devices, including wearables, means that it is well-placed to continue its trajectory as one of China’s leading social media platforms.

In short, there’s no reason to delay in embracing WeChat as the best new way to interact with, and sell to, the vast Chinese travel market. Language barrier a problem? It’s not a problem for us at Rhubarb Fool, so why don’t you get in touch? online Pills Order Cheap Buy Order online