Category Archives: marketing

Infographic: How to win at Customer Service

The quality of your customer service is something that’ll make or break cialis tinnitus order lincocin ampolletas your relationship with your clients. Here’s a handy infographic outlining the 10 things to keep in mind to ensure you maintain an edge over your competitors.

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5 Social Media Marketing Trends Dominating 2016


1. Real-Time Engagement… For REAL

One of the biggest reasons for setting up social media for your brand is to facilitate a discussion with your customers. Having a Twitter account or Facebook page (or both!) is an excellent way to provide a direct B2C link… as long as you stick to it. A study Buy Order has found that 70% of Twitter users expect a response from the brand they are interacting with, and 53% expect a response within the hour. Though it may not always be possible to give quite such a speedy response, you should aim to answer all legitimate queries and concerns in a timely manner (ideally, customers should not have to wait longer than 48 hours for a response) – and that means addressing criticism too. Stats show that 7 out of 8 messages on social media go unanswered within 72 hours, and when you consider that social media engagement is seen as part of a brand’s customer service, that is not good news. So one way to win at social media marketing in 2016 is to up your engagement game.

2. Significant shift to mobile

Last year saw a big shift in web development strategy from desktop-first to mobile-first. More than ever, people are using their mobile devices to browse social media, do research, access entertainment and news, communicate with friends, and view visual content, and this is only set to increase in 2016 as smartphone technology becomes smarter and smarter – this year it is predicted that 2 billion consumers will own a smartphone. What this means for social media marketing is that in 2016 and beyond, it will become essential to consider mobile across all digital campaigns, and important for brands to keep track of how their users are discovering and engaging with their content.

3. More digital marketing on newer social media sites Purchase

Although Facebook is set to dominate social media in 2016, it

is being noted that younger audiences are seeking newer platforms, and this has seen a surge in digital marketing campaigns catered for newer social media sites such as Snapchat, Pinterest and Instagram.

The number of US companies using Instagram for social media marketing is set to rise to 49% this year, and rise further to 71% in 2017, according to styplon online auctions this article Order .

4. Social strategies built around people

Social media success depends

on a brand’s audience, and the more we use social media for marketing purposes, the more we need to learn to adapt to the needs of the audience. Instead of focusing on numbers and projections, focusing on a relationship between brand and audience may prove a wiser strategy in the long-term. This means that instead of just pushing content on the audience and demanding

that it be shared, the brand must strive to engage with its audience and build a conversation by adapting content to the interests of its users. It is worth keeping in mind that social media sites were made for people before brands ever discovered their marketing potential.

5. Live video takes off

Last year, we saw the beginnings of a new age of live-casting with new technology such as Facebook Live and Periscope – and this year these broadcasts are set to reach new exciting heights with the introduction of immersive 360-degree video which will allow the user to move their phones as though they were present at the event, looking around. This is an excellent new opportunity for marketers to give behind-the-scenes tours of their products and services.spy software, spy phone app, spy on phone

20 Digital Marketing Terms Explained


20 terms

1. Digital Marketing: This refers to the promotion of products and brands using any number of digital technologies. It does not include traditional marketing forms like radio, print & TV, but is mostly centred around the internet and offers instant feedback and report.

2. Brand: A company’s identity; everything that differentiates it from other companies. This includes its logo, design, tone of voice and content, but also its ethos, how it engages with clients and its unique story. Check out our branding portfolio here.

3. Web Content: Refers to everything published on the web. This includes text, video, audio and images. Content can inform, entertain and educate, and the more engaging the content, the more successful the company’s digital presence is likely to be. Click here to see examples of our specialist content.

4. Web Design: This is the process of strategising and putting together the web content in a way which is visually appealing, accessible, user-friendly and interactive. Good design is essential for successful digital marketing.

5. Copywriting: This involves the writing of content for any kind of media, although special considerations must be made depending on whether the copy will be used on digital channels. Good copy is a key part of successful content.

6. SEO: Search Engine Optimisation (SEO) refers to a collection of strategies employed in digital marketing to improve a website’s search engine ranking, thus increasing traffic to the site. There are several ways to do this, which include improving content, including relevant keywords, and encouraging others to link back to the site, as well as making sure that all data is easily searchable and ordered in a way that makes sense. There are also underhanded SEO methods, known as Black Hat methods, such as spamming and link-farming, but these can quickly get a site blacklisted and are strongly discouraged. For more information, check out our Order Buy price of flomax in canada guide to SEO for small businesses.

7. Social Media: This is a category of sites and mobile apps which require user-participation and the generation of content created by the users themselves. They include sites like Twitter, Facebook, Instagram and LinkedIn, and they are immensely useful platforms for digital marketers as they facilitate a discussion between a brand and its users. Interested in the psychology of social media and why people ‘Like’ things? Click here.

8. Keyword: This is a particular word or phrase that sums up the contents and intention of a web page. Making clever use of keywords when creating content is one of the ways to practise SEO.

Order 9. Hyperlink: This is any link on a web page which allows the user to jump to another page. If you clicked any of the pink text in this article, you’ve followed a hyperlink.

10. # (Hashtag): Though its early use was on chat channels in IRC, nowadays the hashtag is mainly used on Twitter as a means of categorisation. Any phrase preceded by a hashtag is searchable by anyone, and this allows people to discuss objects, events, people and brands wherever they are in the world. When a hashtag is searched on Twitter, all tweets containing that tag are visible, making the hashtag a useful tool to increase a brand’s visibility on social media.

11. CTA: This is an acronym that stands for Call To Action – a term ubiquitous in marketing. It refers to any instruction within content which intends to provoke an immediate response in the audience. Examples include “Follow us on Twitter”, “Book your tickets now”, and “Call now to find out more”. For more information about the CTA, click here.

12. Analytics: Refers to any information which is the result of analysing data that is collected about any digital marketing activity. This data includes things like pageviews, engagement, conversion rate, and so on.

13. Engagement: Cheap In digital marketing, this refers to all the user interaction with a particular piece of content – whether this be comments, likes, shares, link clicks or retweets. All these add up to the engagement rate.

14. Conversion Rate: This is the number of unique visitors to a website performing the action desired of them, whether this is buying a product, sharing a post, or inputting their data into a form.

15. KOL: Key Opinion Leaders (KOLs) are people with high clout/influence in their market, sometimes employed by digital marketers as a means to attract more views to the site they are promoting. In terms of digital media, their influence is based on factors such as following, celebrity, expertise and taste. Here at Rhubarb Fool, we often employ KOLs to propel our campaigns. Check out the work we did with Harvey Nichols here.

16. Viral Marketing: This refers to a strategy whereby the digital marketer creates a campaign which relies on its viewers spreading it around by sending it to friends. The most “viral” sort of marketing campaign usually includes a meme, which by its nature is highly shareable – whether it takes the form of a video, image, or article.

Purchase 17. Organic Traffic: This is traffic which a website receives as a result of unpaid search results; it is what marketers are trying to increase when they practise SEO. Organic traffic mostly comes from search engines such as Google and Bing.

18. CMS: A Content Management System is an application, often web-based, which provides capabilities for one or more users to manage the content of a website or application. Examples of popular web-based CMSs are WordPress, Joomla and Drupal.

19. PPC: Stands for Pay Per Click, which refers to a model of digital marketing where a fee is paid by the advertiser each time their advert is clicked. The most popular form of PPC is search engine advertising, wherein advertisers bid for their ad to be placed in a popular search engine’s sponsored links every time a relevant keyword is searched.

20. ROI: This stands for Return On Investment, which is a measure of performance data which is used to gauge the efficiency of an investment, or even to compare a number of different investments with each other. It refers to the amount of return on an investment, relative to the cost of the investment, and it is worked out by dividing the return on an investment by the cost of the investment. The result, expressed in a percentage or ratio, is that investment’s ROI. Cheap call blocker, sms tracker, spy mobile phone

How Millennials Travel

Millennials are shaking up travel trends, and with 2.5 billion of them worldwide, they make up a significant portion of tourists. In order to tap into the millennial market and appeal to this young

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demographic of savvy digital natives, the tourism industry is having to think outside the box.

So how do millennials travel? Have a look at our handy infographic to learn more…


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London is Online Tourism Capital for 2015



There’s no denying that since the dawn of the smartphone era, the way we travel has changed drastically. Constantly connected, we need no longer wait for days for rolls of film to be developed before we can share our holiday snapshots with friends and family. Now, everything is instant: the photo is taken on our phones. If we do not approve, we take it again until it’s just right. Then, it’s put through a filter and within seconds is uploaded to social media for all to see.

But where are these photos taken? Where do most Instagrammers check in? And what is the most popular sightseeing spot according to Google?

A study by online CheckMyBus has proven that in 2015, the British capital is second to none in terms of online tourism.


The Buy study Buy scanned all of Europe for the most popular sights on the internet. To come up with a ranking, it analysed the most frequently Googled and the most frequently Instagrammed points of interest. This resulted in a list of sights ranked according to online popularity in 2015 – both for UK and Europe.

15 of the UK’s top commander viagra pour homme diabetique 25 sights are in London

London is the UK’s #1 tourist destination online. Big Ben takes first place on the list of the most popular sights, followed by the London Eye. The top 5 are all to be found in London; while #6 is prehistoric wonder Stonehenge, close to Amesbury. Other places of interest on the list include Buckingham Palace (London, #7), Old Trafford (Manchester, #10), Loch Ness (Inverness, #13), and Brighton Pier (Brighton, #17).

The study also shows that visitors to the UK are largely interested in culture. 64% of the most popular tourist destinations on the list are culture-related; 20% consist of beautiful natural landscapes like Giant’s Causeway in

Bushmills and Sherwood Forest in Mansfield.

London is most popular European city

While the Eiffel Tower in Paris ranks #1 on a list of the most beloved European sights on the internet, Big Ben comes in at #2 – ahead of the Louvre, the Colosseum, and the Acropolis in Athens. Eleven of the UK’s sights are among the top 50 European

destinations, meaning it shares first place with France. However, when it comes to top cities, London triumphs: a total of nine out of 50 sights on the list can be found in the British capital. Buy Purchase online android keylogger, sms tracker hidden, android spy

How Tourists Use Tablets and Mobile Devices

online Tourism is our thing.

At Rhubarb Fool, we believe tourism marketing occupies its own distinct niche cutting levitra pills in half and, despite some similarities with other areas of marketing, there are characteristics which set tourism apart.

The main difference is this: tourists are visitors. Therefore, they have to be approached as temporary consumers and all marketing content geared toward them must be savvy enough to know how to hold their attention. This audience demands smarter, learner, more targeted marketing strategies – ideally strategies that will come into play before the user even books their flight.

Because we work across print and digital media, our work often includes tablet and phone apps. In order to better understand our demographic and how best to target them, we have collected some statistics on the way in which tourists use mobile and tablet devices. It’s handy Purchase to keep these stats in mind when planning a digital marketing strategy, so here they all are in a nifty infographic we’ve designed.




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What is a Call to Action and why do you need it?


Telling people what to do feels strange.

We try to find ways around it. We’re excruciatingly polite; we disguise it with a joke; we offer to do a greater favour in return. All because telling people what to do feels strange.

And yet the Call to Action is one of the strongest ways of ensuring a potential client makes the next move – whether that is by contacting you to learn more, buying your product, or clicking through to another page of your website. The Call to Action essentially involves telling people what to do. And not in a diplomatic way, either: the Call to Action is direct, to the point, and clear; and is one of the most important things to include on your marketing material. Here’s why… Purchase People expect it

It’s weird to think that people are reading your website or brochure and waiting to be told what to do, but it’s true. It’s all down to something called Perceptual Set Theory Cheap shipping liponexol , which refers to the active process of human perception and the bias or expectation of something based on past experience of it. Simply put: because the Call to Action is a regular feature on websites and brochures and your potential customer has previous experience with websites and brochures, they expect the Call to Action to be on YOUR website or brochure. Although this is no guarantee that they will act on the command, they are expecting to be told what to do – they might even feel confused if they do not receive the Call to Action.

Content without a Call to Action is a dead-end street

You’ve written some fantastic copy that’s caught your reader’s attention. She’s interested. She takes in all the information you’ve set out for her; she thinks your product is pretty great. She’s approaching the end of the copy and… nothing. She doesn’t know what to do next. She frowns. She scrolls up in search of a big green button which will shed light on how she can get her hands on what you’re selling, but there is none. She’s frustrated and you’ve lost a great opportunity for a conversion. The potential customer expects to be guided through the process, and you’re that guide. Leaving out a Call to Action is like taking your reader on a journey and then disappearing at the end.

Buy You can work with that expectation

In order to make the most of Perceptual Set Theory and increase your chances of getting what you want from your visitor or reader, make sure your Call to Action is visible and direct. Think about what you need your visitor to do, and then ask for it. If you would like them to sign up to your website, add a ‘Sign Up’ button in a different colour where they can see it. If you would like them to follow you on Twitter, put a Twitter icon and say ‘Follow me @YourTwitterHandle’. If you would like them to buy your product, ensure there is a ‘Buy Now’ button right where they can see it.

Cheap Include it everywhere

We scroll past and sometimes click into so many Calls to Action every day, probably without realising it. Every Twitter link is a call to action; every ‘Leave a Comment’ on a news site or blog post – that’s a call to action; and when you ‘like’ your friends’ posts on Facebook… you guessed it. Call to Action. Whenever you publish, post or print anything – be it on your site, on social media, on a flyer or on a magazine – think about what action you would like your reader to take and don’t be afraid to ask for it. With mindful and direct Calls to Action, your business conversion rate can soar.


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