Content marketing and Copywriting with Rhubarb Fool Part VII
Are these just different legs of the same (chocolate) table?
5. There are professionals out there. Don't be afraid of using them.
How often do you make your own chocolate? You could follow a recipe and make this happen. But don't we all know that there's people and businesses out there that have devoted their lives to perfecting the art. If you want something good, surely it's the chocolatier’s door that you should be darkening. We tend to trust professionals, for the very reason that they have knowledge, powers and expertise that we lack. Not to mention that they know all the latest trends and exist in a competitive, professional environment that will ensure that they stay abreast with technological developments. Taking on a professional content agency is a similar process and will reap related rewards.
As we've made clear in previous blogs, search engines have changed the rules of engagement in a bid to promote quality. Sub-standard content is now being persecuted. Successful content marketing is now almost entirely based on good quality copy. Content that companies like Rhubarb Fool have the experience and expertise to provide.
The fact is actually that of you want to achieve a quality ranking based on your content, then you’re probably going to need to engage the services of an SEO pro. However, skilled you may be at marketing research and content writing, you're unlikely to be able to draw on the same skill-set of the professional whose life's work is entirely occupied with getting things right and who lives on the cutting edge of innovation in a swift
moving environment. The best amateur runner in the world is never going to compete with Mo Farah.
So to conclude. The basic premise of this article is that you can’t have content marketing without writing copy. Imagine your favourite bar of chocolate without cocoa. So although the days of New Year's Resolutions are an increasingly distant memory. In 2014 why not aim to avoid making any chocolate (content marketing strategies) without quality copy writing (cocoa)!