tourism content

Rhubarb Fool. A quirky name is all well and good.

But we know that a business that turns heads will have to offer substance as well as style. When it comes to tourism marketing, we believe in content. The conception, creation and diffusion of content across all media lies at the heart of what we do. Be it, in print, online, on mobile, or on the box – content continues to command people to take notice and engage. It is still king. These are the content rules we live and die by:

  • Your customer has a finite amount of time. Only useful and entertaining content will cut through the noise.
  • Get to know your customer. Personal, bespoke content connects.
  • Be where your customer is and tailor the message accordingly – especially in tourism, where your target markets hail from all over the globe.
  • Don’t assume your content is working. Listen, measure, adjust. Listen again.
  • Tell a story. And if the story’s good your customer will respond.
  • Don’t be average. That’s for squares.

So delve a little deeper and you’ll discover that Rhubarb Fool is a company able to deliver a diverse team of communication experts, media leaders, and innovators – all with a passion for travel and tourism that lends an edge of expertise to all we do. Just take a look at our numerous case studies and see for yourself.

From magazines to blogs to social media to television commercials and maps, we take pride in creating quality content that works for your brand – and your customers. We’re only interested in content that grows your audience, generates revenue and builds your brand into something valuable.

Download our guide to navigating social media in China here.

Whatever the route to market, content is at the core of any successful tourism marketing campaign and the key to great content marketing is finding the stories that resonate with your audiences.

Our multi-faceted approach truly allows your brand to reach more customers than ever. Meet Rhubarb Fool. We can help you.

Case Studies

Westfield

Westfield operates the world’s largest portfolio of shopping centres. When it wanted to develop a synchronised brand experience for its entire visitor collateral... more

Selfridges

Selfridges need no introduction here – they’re quite simply one of the world’s finest department stores, and a must-visit destination for visitors to... more

The Village Magazine for Westfield

We have been Westfield’s go-to agency for tourism collateral for years now, but we had never produced a magazine for them before. However,... more

PREMIER Magazines

When leading tax-free shopping company Premier Tax Free asked us, as part of a joint initiative with Morris Visitor Publications, to... more

Estée Lauder

World renowned cosmetics company Estée Lauder approached us, as part of a joint initiative with Morris Visitor Publications, to... more

Shakespeare’s Globe

We were thrilled when one of London’s most treasured visitor attractions, Shakespeare’s Globe, approached us to develop their Chinese social media presence. Our challenge was... more

Travel content

Lonely Planet

Rhubarb Fool’s travel guru Nick Ray has built his incredible travel knowledge through working for Lonely Planet as a senior guidebook... more

Rhubarb Fool Website design and build

Flash Animation

When London success story Westfield was looking to gain web presence for its beautiful (Rhubarb Fool-produced) pull-out guide, it tasked us with delivering both a... more

Rhubarb Fool Wimbledon Lawn tennis Museum

Wimbledon LTM

Rhubarb Fool was asked to deliver Wimbledon Lawn Tennis Museum’s guidebooks for 2014 and 2015. Being approached by such a prestigious client certainly left... more

Rhubarb Fool Royal Hawaiian Center iPad app

Royal Hawaiian Centre

This luxury shopping destination in Hawaii requested a fully interactive iPad app to support its “R” Magazine, and as with our IN London... more