Digital marketing across multi-screen formats
How Rhubarb Fool will help your brand cross screen formats.
At Rhubarb Fool we know that we're operating in a fast moving market. Our mission statement: "Listen. Create. Communicate" would maintain its essential truth if we substituted the word "listen" with the word "observe". Vigilance is vital if we're going to stay on top of the emerging trends of consumer behaviour.
We know that a significant proportion of media users are now accessing information over a variety of screen formats.
They are using computer screens, smart phone screens, tablet screens and of course the more ubiquitous TV screens. Bearing this in mind, it's now more important than ever for any business marketing itself by way of social media, to present information relating to itself and its services across a multi-screen format.
Businesses need to appreciate that consumers may now start accessing information on one device (for example they might start reading an email on their smartphone as they're sat on the train home from work) and finish the task on another device (by replying to the email from their lap-top when they get home).
Or perhaps more significantly, it's possible for a consumer to catch the tail end of a advert on their television and then revisit this advert from the more controlled and leisurely position of their tablet.
If these behaviours sound familiar to you, it's because they conform to the emerging patterns of multi-screen behaviour and we're all a part of this.
A recent study: "The New Multi-screen World: Understanding Cross Platform Consumer Behaviour" identified that 90% of social media users are now accustomed to moving
between devices to complete a given task. As we've observed above, the device could be a smartphone, a TV a PC or a tablet.
The study also revealed that some tasks (like managing your bank account or booking a flight online) are often not completed in one sitting, or on one device. In fact the study demonstrated that 98% of sequential screeners move between as many as three different devices a day to complete tasks.
So what does this all mean for you? The biggest lesson we at Rhubarb Fool have taken from this is that it's essential that businesses adapt their web presence to smaller screens.
Sites accessed by way of tablets (with larger screens) often render well and content can be readily navigated. But smartphones are a much trickier undertaking. Enabling your customers to interact with your content across all devices is not straightforward.
You have to be asking yourself whether your web experience is really optimised. Are you actually offering your customers exactly what will serve them given the context and the need of their engagement with you.
At Rhubarb Fool we are able to help you to find the web strategy that will fit your business best. Our staff will help you to answer the pivotal questions around implementation and technology that will enable your commercial presence to be achieved across all platforms. So if you want to:
- Learn the best way to negotiate the challenges presented by multi-device behaviour.
- Receive a professional assessment of your current site's strengths and weaknesses from a multi-screen perspective
- Access resources that will allow you to deliver a multi device site.
Please don't hesitate to contact us here at Rhubarb Fool. We'd love to show you the Listen. Create.Communicate ethos in action.