Google changes how content is discovered again

01
Sep
2014

Google changes how content is discovered again

In the old days it was all about the back links or incoming hyperlink from one web page to another website. In other words the more backlinks you have pointing back to your site, the more popular it will be. Easy peasy. Except too many people were cheating the system. So now a new algorithm in Google’s search (Penguin 2.0) has meant that Google isn’t rewarding firms that rely on back links anymore. For Rhubarb Fool this has never been a
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problem. In fact it's a bonus because now, more than ever, rich, targeted content is king. Brands that have the best content will own the market, regardless of how many back links they have accumulated. As content creators we're more in demand than ever.
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