Small Business Guide to Social Media
As a social content creation agency our clients often ask us how they can use Social Media to help them to meet their commercial objectives.
We’ve put together a few do’s and don’ts that could help you make the most of this important marketing tool.
Be aware of your audience. Knowing its likes and dislikes is vital. It will help you create content that is relevant and engaging.
There’s no point forcing someone who doesn’t use social media to use it. Rather it’s much better to identify the people in your organisation who are already active tweeters or facebook user and piggy back on what they’re already doing.
be true to yourself.
We’re all passionate about something. If you can channel your passion into your social media output, you’re much more likely to engage and stimulate your readers.
Do know what you’re talking about.
Social media is constantly evolving. You’ve got to be plugged in to all of the developments in your sector and able to express a view on these. Your observations will allow ideas to spread and be critically evaluated by a wider audience.
You have to always be asking yourself how you can be more interesting to your reader and constantly improving the quality of your output. There’s no room at all for complacency. When you tweet, let others know what has inspired you. That way you’re creating content that has currency. Make abbreviated links by using bitly.com
Don't go with the flow.
Swimming against the tide will make sure your ideas are not lost in the consensus. There’s no need to be adversarial. Just take an unconventional approach to a hot topic. No-one’s going to bother to read what they already know.
People like responding to other people’s questions. Getting a response helps you make a connection that will expand your profile.
Do Resource Maximisation.
You can’t do everything. So carefully choose the social media platform you communicate on. Think about what platform has the greatest relevance to your sector. Try and be all things to all people and you could end up being no-one to no-body.
Be timely with your output.
Get into the market place at peak times and put something out when you think most people will be able to read it.
Don’t be scared to have an opinion. Just set it out in an informed and respectful way.
Social media is only a vehicle for you and your beliefs. It’s not a magic wand. But if you are curious, realistic, honest strategic and courageous; you can succeed in creating content and connections that will engage others and promote your business.