Marketing a small business on a shoe-string with Rhubarb Fool Part I
Before engaging the marketing services of Rhubarb Fool think about steps that you can take
It was the celebrated writer (and Rhubarb Fool
favourite) Mark Twain who observed: "Many a small thing has been made large, by
the right kind of advertising.”
But please don't all rush down to the nearest advertising agency just yet. Advertising your company's products or services can make a dent in the deepest pocket. In times of economic uncertainty small companies often find it easiest to cut their marketing budgets. The results that this activity yields are sometimes not immediately apparent. As such, it's hardly surprising that activities more closely linked to cash flow can be deemed a higher priority.
At Rhubarb Fool our clearest belief is that the issue of whether you're operating in markets that are forgiving or unforgiving is ultimately academic to your ongoing need to keep pushing your brand to centre stage.
Recent years have seen small companies operating in tougher market places, as customers (and let's face it we're all customers) have had less money to spend. As such, it seems to us imperative that when customers are ready to unburden themselves of their hard-earned, your brand should have a strong presence in their consciousness.
At Rhubarb Fool we believe that social media offers a highly effective and affordable means of engaging your customers and maintaining your brand at the forefront of consumer consciousness. But there's more to business than social media. Let Rhubarb Fool share ten tried and tested marketing strategies that will enable you to market yourself and your brand in a way that won't cause your bank manager any unnecessary vexation.
1. Create an "elevator pitch"
is a full-time activity that shouldn't be constrained by where you happen to be or what time you happen to be there. Nothing will help you more in doing this than a short and snappy elevator pitch. According to research, the average adult's attention span is about seven seconds. This isn't long to grab someone’s attention and mark their consciousness. But if you can get over this first hurdle and engage your target, research also suggests that you then earn a little over a minute to really pitch your product or service. So time spent crafting a compelling and clear elevator pitch represents a canny investment that could yield considerable returns in terms of creating commercial opportunities for your company.