Marketing a small business on a shoe-string with Rhubarb Fool Part II
Follow Rhubarb Fool's top tips on marketing a small business
2. Look local
Sometimes it's difficult to see the wood for the trees. Sometimes it's difficult to see the trees for the wood. You don’t always have to think big when it comes to your marketing efforts. Look around you at what's in front of your nose. Find out what's going on in your community. Sponsor your local under elevens football team, participate in a fun run, or sponsored swim. Print bookmarks and leave them at the local library. Think about your ideal customer and where they might want to spend their time. Then identify the opportunities to bring your marketing message to their attention.
Establish links with local, non-competitive businesses and establish joint purpose by cross promoting. You can use coupons, joined up website links, shared promotions or social media platforms. By collaborating with other businesses in your community, you can extend your customer base by allowing your company to travel new pathways to the market place.
4. It's nice to Network
There's a lot to be said for just getting out there. Shake people's hands, share a coffee and establish some acquaintance. Personal networking can be a resource heavy activity and the results it can deliver will probably be better measured over the longer term. But personal relationships still have an important role to play in the fabric of commerce. Moreover, a strong commercial network can help any business person deal with the commercial peaks and troughs that are a factor of any business's development.
5. Put yourself at the lectern.
Public speaking is something that a lot of people will endeavour to avoid. But in
starting your business, you've already stuck your head well and truly above the trench. Look a little in your community and you'll find no shortage of organisations that offer opportunities to qualified, subject-matter experts, who are able and willing to deliver talks and lectures. So leave that comfort zone behind you and volunteer.
And remember. No-one is going to expect you to
deliver something from the after dinner circuit. You just need to be clear, informative and helpful. And there's one important fringe benefit. Like many things in life, the more you do it, the better you'll get and the easier it will become. Before you know it, you'll be the local authority in your field.
6. Turn some heads
The public relations sector has changed markedly over recent years, largely as a result of technological advancements. It's now far easier than it was to interact with the different forms of media around you. Look and you'll find that there are plenty of media outlets around you that are looking for a story. Find out how such a story could help your company and make it happen.