social media

The future’s about people, not products.

And it’s time to get people talking about your brand. You probably already know that the best way to do this is through social media.

More and more consumers are seeking out the thoughts and views of other consumers on platforms such as Twitter, Facebook and Weibo when they are making their purchase decisions. We won’t ignore this. We know it’s essential to maintain clear channels of communication between brand and customers across all platforms.

At Rhubarb Fool, we believe that brand absence in any high footfall environment can have a detrimental impact. Brand presence in a high footfall environment can engage customers and enrich their brand awareness and experience.

 Why not read our post on SEO for small businesses

The benefit of marketing in the social media environment is that the interactions between the customer and the brand are reciprocal. As your customer learns about you, so you can learn about your customer.

Rhubarb Fool will help your brand develop an effective social media presence, as well as a defined digital footprint. This can deliver demonstrable business benefits to you.

Understanding Chinese Social Media

Did you know that Chinese consumers participate in social media significantly more than their Western counterparts? Western users may consult Twitter, Facebook et al before making a purchase, but nowhere near on the same scale as the Chinese ‘netizen’ population. The total population Chinese internet users now reaches a staggering 618M, with 500M of those on mobile.

Needless to say, there is a vast market out there to be tapped into. Although Facebook, Google+ and Twitter dominate the western market, 6 out of the top 10 of the top global media properties are Chinese Social Media sites.

This becomes even more significant when you consider VisitBritain’s latest findings – the number of visitors to the UK from China has doubled in the past 5 years and is expected to treble again by 2020. If you don’t have an online presence in China, you need to change that, and fast.

Download our understanding Chinese
social media brochure here.

The first thing that comes to mind when you think of Chinese internet is probably the ‘Great Firewall of China’. It’s true that Twitter, Facebook and Youtube are banned there, and when it comes to navigating the local alternatives, it can be heard to know where to begin. That’s where we come in.

Rhubarb Fool can help your brand develop an effective social media presence across the whole region.

Our services include marketing your brand across all the major social platforms with an emphasis on Weibo, China’s version of Twitter and most popular social networking platform.

Rhubarb Fool can:

• Establish an authorised account for your brand on the major platform that is the best fit for your brand’s needs.

• Translate and adapt your message to a Chinese audience.

• Through daily blogs or monthly campaigns, ensure we put your message in front of the people who matter most. Defining your digital footprint in China can deliver demonstrable business benefits to you. It can expand a customer base, increase brand awareness, identify other receptive customer groups and establish your business at the forefront of intellectual and creative capital within its field.

• Expand your campaign beyond social media by creating and translating a .cn hosted microsite to engage Chinese customers, complete with SEO for China’s biggest search engine Baidu and PPC advertising on relevant platforms.

• Provide Chinese subtitles or voiceover for existing English-language videos as part of a campaign on Chinese video platform Youku.

In China we want you to set the agenda. Not your competitors.

Rhubarb Fool can support your business by offering: Web and Social Media Integration, Social Marketing Campaigns Channel and Platform Development, Online Community Development on both English social media channels or on Weibo.

Case Studies

Harvey Nichols

Rhubarb Fool worked closely with Harvey Nichols and Premier Tax Free to put the iconic London department store on the itineraries of every Arabic visitor to... more

Shakespeare’s Globe

We were thrilled when one of London’s most treasured visitor attractions, Shakespeare’s Globe, approached us to develop their Chinese social media presence. Our challenge was... more