Tag Archives: advertising

Marketing a small business on a shoe-string with Rhubarb Fool Part III

Follow Rhubarb Fool’s top tips on marketing a small business

7. Make feedback work for you

Got a happy punter? Trouble them for a little of their time to set out a few words about how you made it all work for them. Most customers are happy to offer a reference if they’re asked, but you can’t expect them to take this initiative themselves. References can open doors to a bunch of new customers. If you’re not seeking them out, you could be missing new opportunities.

8. Go the extra mile.

It can be a lot easier (and cheaper) to keep a customer, than to get a new one. So work your customer base. Establish strong relationships by personalising interactions and making your customer feel that you really understand their aspirations and needs. If you fancy using a broader brush, why not try an email campaign. But be careful with this. You don’t want your customer getting too used to deleting your communications. Make sure you send material that your customer enjoys reading and looks forward to receiving.

9. Count on a coupon

Not an idea that would have much currency in the creative communities of Shoreditch, or Soho; but

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there’s still currency in coupons. Research demonstrates that there’s a feel good factor associated with using a coupon and that people will go out of their way to do so. And when a customer uses a coupon, you can extend their loyalty by offering them another one.

10. Freebies

An important factor of the faith that you have in your product has to be the belief that if someone has the good fortune to try your product, then they’re going to end up wanting more of it. So don’t be afraid to offer out free trials or samples. It’s quite clear that it’s going to be

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easier for a customer to purchase a product, if they know what they’re getting and they know that they like it.

So there we have it. Ten cost-effective marketing strategies will help you to engage customers, enthuse existing customers, extend relationships, and ultimately establish your brand at the forefront of people’s consciousness. Sometimes you don’t have to throw money at a situation to deliver results. A little time and effort can be just as effective in promoting your brand.

Marketing a small business on a shoe-string with Rhubarb Fool Part I

 

Before engaging the marketing services of Rhubarb Fool think about steps that you can take

It was the celebrated writer (and Rhubarb Fool

favourite) Mark Twain who observed: “Many a small thing has been made large, by

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the right kind of advertising.”

But please don’t all rush down to the nearest advertising agency just yet. Advertising your company’s products or services can make a dent in the deepest pocket. In times of economic uncertainty small companies often find it easiest to cut their marketing budgets. The results that this activity yields are sometimes not immediately apparent. As such, it’s hardly surprising that activities more closely linked to cash flow can be deemed a higher priority.

At Rhubarb Fool our clearest belief is that the issue of whether you’re operating in markets that are forgiving or unforgiving is ultimately academic to your ongoing need to keep pushing your brand to centre stage.

Recent years have seen small companies operating in tougher market places, as customers (and let’s face it we’re all customers) have had less money to spend. As such, it seems to us imperative that when customers are ready to unburden themselves of their hard-earned, your brand should have a strong presence in their consciousness.

At Rhubarb Fool we believe that social media offers a highly effective and affordable means of engaging your customers and maintaining your brand at the forefront of consumer consciousness. But there’s more to business than social media. Let Rhubarb Fool share ten tried and tested marketing strategies that will enable you to market yourself and your brand in a way that won’t cause your bank manager any unnecessary vexation.

1. Create an “elevator pitch”

Marketing is a full-time activity that shouldn’t be constrained by where you happen to be or what time you happen to be there. Nothing will help you more in doing this than a short and snappy elevator pitch. According to research, the average adult’s attention span is about seven seconds. This isn’t long to grab someone’s attention and mark their consciousness. But if you can get over this first hurdle and engage your target, research also suggests that you then earn a little over a minute to really pitch your product or service. So time spent crafting a compelling and clear elevator pitch represents a canny investment that could yield considerable returns in terms of creating commercial opportunities for your company.