Tag Archives: digital

WTM Report Reveals WeChat’s E-Commerce Expansion

With the travel industry descending into the capital en masse for World Travel Market 2014, the latest trends and forecasts in the tourism sector are emerging thick and fast. We’ve been keeping an eye out for the ones that mean the most to our clients (and ourselves!) and something that’s really caught our eye is the rapid rise of WeChat (Weixin) in China.

WeChat is China’s fastest-growing mobile platform, and has become the second largest global messaging service, with 440 million active users to rival WhatsApp’s 500 million. It’s so popular in China that it has become Weibo’s biggest competitor, further fuelling the enduring rivalry between internet service providers Sina and Tencent.

Inevitably, marketers have been turning their eye towards the platform, and some brands have already established a presence on there. The WTM Global Trends Report 2014 indicates that this popularity shows no sign of slowing: In fact, the platform is emerging as a viable sales channel for travel companies.

The report, in association with Euromonitor International, has revealed that WeChat is expected to generate revenues of US$1.1 billion in 2014 and grow by 40% in 2015. Although most of this revenue comes from online games, the company is currently focusing on increasing its revenues from mobile commerce and payments. Given that surveys suggest that it is the most popular platform in China for the sharing of travel experiences, this can only be good news for those wishing to sell their offering to the Chinese market.

WeChat (as well as LINE, a Japanese-based service which is gradually gaining traction in China) now allows companies to manage customer support through their app, which is particularly useful for the travel trade, where a swift response to customer issues can make the difference between a positive and negative interaction. Several travel businesses are already taking advantage of this. Leading online travel agency Ctrip is selling air, rail and attractions tickets through WeChat, whilst Chinese taxi app DidiDache saw its users double to 40 million in one month after beginning a partnership with company. Low-cost carrier Spring Airlines also launched a WeChat service in April 2014, allowing users to book flights and check in using the app.

According to the WTM Global Trends Report 2014, WeChat is expected to be lauched on all internet-connected movile devices including smartwatches and smartglasses, meaning that the platform will tap in to another key growing trend. As World Travel Market’s Senior Director, Simon Press, commented: “Instant messaging platforms have emerged from nowhere to become an important sales channel in one of the world’s fastest growing travel markets, and there is still more growth to come.

“And as accessing the internet from a smartphone becomes commonplace, instant messaging as a transactional channel could take off in mature markets as well.”

China’s significance as a growing travel market isn’t waning, and emerging technological advances such as WeChat’s should make us all sit up and take notice. The ability to provide customer service via the platform is ideal for companies based outside of China who have previously found providing real-time customer service a challenge; whilst the expansion of its e-commerce capabilities means that brands enhancing their presence on the app can follow customer interactions through to purchase. The app’s early adaptation to mobile devices, including wearables, means that it is well-placed to continue its trajectory as one of China’s leading social media platforms.

In short, there’s no reason to delay in embracing WeChat as the best new way to interact with, and sell to, the vast Chinese travel market. Language barrier a problem? It’s not a problem for us at Rhubarb Fool, so why don’t you get in touch?

App-lied Science

When it comes to apps, at Rhubarb Fool we like to think we know our stuff – we do build them on a fairly regularly basis, after all.

A recent comment from a certain fashion blogger got me thinking about the role they play in our day to day lives – and how that insight can help agencies and the brands they work with to tailor them to accommodate the consumer as well as meet campaign goals.

The fashion blogger in question, one Tala Samman of myfashdiary.com (who we’ve had the pleasure of collaborating with), admits that she uses apps ‘for everything from organisation, beauty, fitness, social media and the list goes on…’ And when you think about it, this is the reality for most of us.

We are increasingly living in a mobile world, and if you access Twitter, Facebook or LinkedIn on a smartphone or tablet, you’re probably going to do so using an app. Maps, email, radio…all of these are day-to-day essentials for which the app is increasingly the go-to.

Where do branded apps fit into all of this? Unless they have excellent functionality or some other USP, no one will bother downloading them. As Tala herself observes, she’s ‘not the biggest fan of downloading brand apps because they always seem really commercial’. The key to a successful app, then, is meeting your customers’ needs as well as promoting your brand.

Looking at apps in a similar way to printed content can help with this – its features should be as original and as well thought out as any magazine. Indeed, some of the most popular apps are those that are companions to magazines and newspapers. Think Vogue, GQ, The Guardian et al…Well researched and elegantly designed content will always sing regardless of the platform it is staged on.

If your brand or company already has roster of printed publications, it is well worth obtaining an app to accompany them. Just as an online presence is mandatory these days, so is having mobile-optimised content at your customers’ fingertips. Look at it like this: with an app, your customers or potential customers can carry you around with them in their pocket. What could be better than that?

If you’ve got quality content and design then you’re already halfway there. There are just a few things to bear in mind:

1. Apps are more interactive than your average magazine or even your average website. Make sure you provide plenty of stimulation in the form of videos, links, images, and full integration with social media. Ideally, nearly every page should link to another feature or page of the app. I.e. a great page on the best restaurants to visit may link to some relevant recipes or other things to do in the area.

2. Functionality is key. No one will bother persisting with an app that’s unwieldy or confusing. This means that the app should be laid out in a logical fashion, fully optimised for mobile devices, and with all the necessary features (like infinite scrolling, for example, if it’s appropriate)

3. It has to do something. Make sure that the purpose of the app is clear in every single part of it. Even if it is just an app version of a magazine, it has to have something to set it apart in what is a very crowded marketplace. An e-commerce element enriches many apps, as does the ability to log wish lists and preferences. Apps that are useful are the most popular.

Social Media Gets Serious

We recently read an interview that got us thinking (again) about social media and how people and brands use it to represent themselves.

Novelist Teju Cole is known for his beautifully slow-paced and well-written books Every Day is For the Thief and Open City, both of which offer a unique insight into the cultural dynamics of Nigeria, America and Europe.

Recently he spoke to The Guardian about, amongst other things, his presence on Twitter. An active tweeter, he gets involved with the political sphere, challenging those opinions he finds either lazy or pernicious.

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This perhaps isn’t unique – plenty of public figures use Twitter as a platform to air their political views. What is somewhat unusual, though, is how seriously Cole takes social media. He admitted to writing drafts of his tweets, stating: ‘When I tweet, I’m still a writer’. One can’t imagine some other prolific tweeters taking so much time over their posts.

Perhaps more of us should follow his example. Well thought out posts that accurately represent and enhance your brand identity make for more relevant, interesting, and profitable conversations all round.

One of the beauties of Twitter is how instantaneous it is – it’s so easy to type out a quick message and send it out to the world. Bite-sized nuggets of information can be transmitted immediately. Just look at how quickly topics become trends.

But this ‘instant-ness’ sometimes fosters carelessness. When it’s so easy to send out a tweet, they can seem ephemeral. Here today, gone tomorrow. That’s not really the case though, is it?

Your feed is a timeline of your activities on Twitter that all of your followers can see, and who knows how many people see each individual Tweet? Even if it’s limited to just 140 characters, it’s still a platform on which to display your brand, your business, or yourself.

Cole, conscious of his role as a writer and all that it entails, aims to ‘create a space’, even with his Twitter feed, admitting that he ‘actually sits and thinks about this’. It’s no bad thing to consider one’s online profile carefully. Through his thoughtful and measured outputs, Cole ensures that he honours his values as a writer and is cohesive across all fronts. This is something brands should put effort into too.

When you tweet, you’re tweeting as your company or brand, and so it’s important that your message comes through even in the briefest of messages. Whether it’s through the careful use of certain hashtags or ensuring that specific company vocabulary is used, it is paramount that you establish a distinctive tone of voice in line with the rest of your brand and run with it.

Aim to create a ‘space’ of your own online that’s dedicated entirely to the showcasing of your brand. Whether you’re dealing with customer service queries or promoting a new marketing campaign, you’re still contributing to the associations consumers have with your company and you brand identity overall.

To use Cole as an example once more, as a Nigerian-American writer whose work focuses on Nigerian people and culture, he often engages in discussion about Africa and the prejudiced opinions that some Westerners seem to have of his native continent.

A cosmetics company, despite being a completely different entity entirely, could use the same principal in their social media usage: posting make up tips and engaging in conversations about top performing cosmetic products would enhance their brand identity and integrity. Consumers are given the impression that they know what they’re talking about and further opportunities to interact with them. Every tweet has a purpose.

The same, of course, goes for other social media platforms as well. Put thought into images you post on Instagram (there’s no shame in setting something up especially, or using some super-flattering filters) and give some substance to your posts on Facebook or your blog.

When you say something online, you’re not just making a comment; you’re representing yourself and your brand.

Social media is just like … football Part IV

Rhubarb Fool attempts to apply its love of the beautiful game to the challenges presented to small businesses by social media

You’re passing the ball backwards. 

It seems that a lot of people are still making the mistake of beginning their tweets with an “@”. This serves only to make the tweets invisible on their followers’ streams, unless they are following that other tagged handle as well.

If you insist on starting a tweet with tagging another account, put a full-stop in front of the “@” so the tweet is visible to all of your followers.

You think that the World Cup should never be played in Qatar. 

Maybe it shouldn’t. But you can’t afford to ignore the new in favour of the old all the time.  You might see Snapchat as little more than an adolescent phase. (Remember “Phasebook”). Your assessment might ultimately be proved correct. But it would be a folly to ignore a social platform whose users send 400 million messages each day. Snapchat has a core audience whose ages are between 13 and 25. It’s already fulfilling a vital function in the way that the next generation shares things with each other and communicates with each other.

We don’t dispute that it’s going to be difficult to play your game in circumstances that might be unfamiliar and uncomfortable.  But sometimes it’s the boat that heads out to sea in the storm that lands the biggest haul of fish.

So ask yourself. Are you playing it safe with the unfamiliar? Are you letting others find out the lie of the land in these emerging markets? Or are you learning and adapting so that you can prevail in spheres that may initially seem unattractive.

Rhubarb Fool Content Creators

Social media is just like … football Part III

Rhubarb Fool attempts to apply its love of the beautiful game to the challenges presented to small businesses by social media

Too much shooting. Not enough passing.

Research suggests that customers engage with brands that “Pass” (offer something of value) a lot. These are essentially the brands that put out a lot of thoughtful and attractive content, without explicitly making sales pitches. In doing this, a brand is essentially collaborating with its customers. It’s creating a shared emotional experience with each person and demonstrating its value to them and their lives.

Just like football, it’s the considered and complex string of passes that sets up the perfect shot. There’s no mystery as to why the teams that play thoughtful, intricate and measured football garner so much support from the neutral football fan.

So ask yourself what’s your ratio of passes to right shots? If it’s not–Pass, Pass, Pass, Pass, Pass, Pass, Pass, Pass, Pass, Pass, Pass, Pass, Shot – you could be doing something wrong.

You’re trying to play the game and support your team from the stands.

Let’s think of hashtags as being like a potential audience that’s prepared to get behind you and applaud everything that you do well, so long as you meet its wishes. The best way to respond to this audience would be to use it as a resource and make it work for you. Let the audience offer you

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support and momentum, rather than trying to create this support and momentum for yourself. An audience can be like a great wave. Sometimes it’s effective and expedeint to try and ride the wave, rather than create one of your own

Like it or not, the fact is that it’s unlikely that you will single-handedly get a hashtag to trend on Twitter (unless of course you’re David Beckham or Cristiano Ronaldo). However, if you pay attention to what’s popular and effectively hitch yourself to the popular wagon you may yield heightened performances from rather unexceptional tweets. You might not have the profile you’d like to have in an ideal world, but you can attract attention by surrendering to the currents that are being created by the audience

So take the time to follow what people are talking about on Twitter and identify what the audience is talking about? Are you listening for the wave and tacking your colours to the appropriate mast, or are you wasting time and effort by trying to determine what’s popular within the audience yourself.

Digital design, branding and content part III

Rhubarb Fool shares 10 benefits of quality web design

5. THE PURPOSE, INTEGRITY AND COHERENCE OF YOUR CONTENT

Content and design should co-exist in harmony on your site. Always remember that it will take visitors some effort to try and understand what you’re trying to say. So make sure you don’t:

  • say it in blocks of small text
  • set out your text in an unattractive way
  • use tools of navigation that aren’t straightforward.
  • allow your “calls to action” to be confused.

Any such imperfections serve only to drive visitors away. The job of a good designer is to work with your content. They’ll deliver it with clarity and visual appeal, so that it directs your visitors to do what you want them to do.

6. THE DEVIL IS IN THE DETAIL

Choice of fonts, text spacing and contrast are the sort of details that make a significant difference to the overall quality of your site. Such subtleties could be overlooked by those happier with function than design. But ultimately it’s is these subtleties that can determine how readable and functional the site is.

7. LEAVE IT TO THOSE WHO CAN SEE THINGS AS THEY ARE, RATHER THAN AS YOU’D LIKE THEM TO BE.

Your expertise is your business. The chances are that your expertise is not web-design. Sometimes you’ll actually benefit from making a trade off by focusing on what actually works for the web, rather than what actually works for you. When you pay the premium for a professional web designer, you’re paying for some who as the experience of translating ideas into web pages.

8. AVOID FALSE ECONOMIES.

Everybody wants a good deal. But how many times have we all regretted convincing ourselves that the great price we’ve been offered would actually deliver a great quality product. It’s quite possible to try to buy into the promise of getting high-quality design services and ending up spending time and money having to get someone else to put a bad job right. You’ll never run a business well if you don’t try and secure value for money in your purchases. But our experience is that good design takes time. As such, it costs money.

9. RELIABLE PARTNERSHIP

Business owners and web designers need to take a completely collaborative approach to creating a website. The process involves communication, a to and fro of ideas, conflict and compromise. If you can go through this process and deliver a satisfactory outcome, you’ll be at a point of establishing a long term commercial relationship.

10. ROOM FOR

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DEVELOPMENT

The foundations that should be laid by good quality web-design should offer a solid foundation from which improvements and embellishments can be made. It may be that you want to want to add a new product, or include a new service. Whatever the case may be, your site should already have have a suitably strong aesthetic to allow you to move forwards rather than to retread old ground.

So if you’re looking for some guidance in the field of web-design why not contact us at Rhubarb Fool. What you’ll find is a process that will be all about you. Not us.

Digital design, branding and content part II

Rhubarb Fool shares 10 benefits of quality web design

5. THE PURPOSE, INTEGRITY AND COHERENCE OF YOUR CONTENT

Content and design should co-exist in harmony on your site. Always remember that it will take visitors some effort to try and understand what you’re trying to say. So make sure you don’t:

  • say it in blocks of small, dense text
  • set out your text in an unattractive way
  • use tools of navigation that aren’t straightforward.
  • allow your “calls to action” to be confused.
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Any such imperfections serve only to drive

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visitors away. The job of a good designer is to work with your content. They’ll deliver it with clarity and visual appeal, so that it directs your visitors to do what you want them to do.

6. THE DEVIL IS IN THE DETAIL

Choice of fonts, text spacing and contrast are the sort of details that make a significant difference to the overall quality of your site. Such subtleties could be overlooked by those happier

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with function than design. But ultimately it’s is these subtleties that can determine how readable and functional the site is.

7. LEAVE IT TO THOSE WHO CAN SEE THINGS AS THEY ARE, RATHER THAN AS YOU’D LIKE THEM TO BE.

Your expertise is your business. The chances are that your expertise is not web-design. Sometimes you’ll actually benefit from making a trade off by focusing on what actually works for the web, rather than what actually works for you. When you pay the premium for a professional web designer, you’re paying for some who as the experience of translating ideas into web pages.

8. AVOID FALSE ECONOMIES.

Everybody wants a good deal. But how many times have we all regretted convincing ourselves that the great price we’ve been offered would actually deliver a great quality product. It’s quite possible to try to buy into the promise of getting high-quality design services and ending up spending time and money having to get someone else to put a bad job right. You’ll never run a business well if you don’t try and secure value for money in your purchases. But our experience is that good design takes time. As such, it costs money.

9. RELIABLE PARTNERSHIP

Business owners and web designers need to take a completely collaborative approach to creating a website. The process involves communication, a to and fro of ideas, conflict and compromise. If you can go through this process and deliver a satisfactory outcome, you’ll be at a point of establishing a long term commercial relationship.

10. ROOM FOR DEVELOPMENT

The foundations that should be laid by good quality web-design should offer a solid foundation from which improvements and embellishments can be made. It may be that you want to want to add a new product, or include a new service. Whatever the case may be, your site should already have have a suitably strong aesthetic to allow you to move forwards rather than to retread old ground.

So if you’re looking for some guidance in the field of web-design why not contact us at Rhubarb Fool. What you’ll find is a process that will be all about you. Not us.

Digital design, branding and content part I

Rhubarb Fool shares 10 benefits of quality web design

In any new industry, it’s been our experience that self definition can come to play a big role in determining a service provider’s skills and abilities. We’ve certainly met a lot of web designers. But a lot of the web designers we’ve met have actually been individuals who are quite capable of building a website, but believe that this ability somehow bestows on them the ability to design a website. Self belief; however, is necessarily a very subjective issue.

Rhubarb Fool can’t offer you any definitive advice that will assist you in your quest to find a good web designer. However, what was evident to us was that when you’ve found a good one, you’ll know it.

Something there’s no question about is that quality web design can be an extremely valuable investment. But these seem to us words that slip out a bit too easily. What do they mean? What are the actual benefits of commissioning a professional web-designer? Will your hard earned gold pieces actually yield a tangible return? Will an attractive website stimulate your business’s growth?

At Rhubarb Fool we champion great web design. Here are a few reasons why.

1. CONSISTENCY OF BRAND IDENTITY

Professional designers occupy the macrocosm, rather than the microcosm. They’ll be focused on  creating a visual identity for your brand that maintains its integrity across a variety of different contexts.

Your logo, website, social media profiles and even your business cards all need to be singing from the same sheet. Homogeneity and individuality need to be dancing together like old partners of the silver screen.

Brands that have a consistent visual identity are simply more memorable than those that appear fragmented. Being more memorable, they’ll also be more durable. A professional web designer should know how to make your brand’s visual identity move seamlessly across different contexts.

2. MORE VISITORS WHO STOP FOR A CUP OF TEA, A SLICE OF CAKE AND A CHAT.

Your website represents your business. So you’re not just looking for clicks. You’re looking for visitors who will  browse through your site and become acquainted with you and your brand. Don’t be under any illusions. Most visitors will have a swift glance at your site and then be off. It takes something a little bit special to keep a visitor interested in your site. It takes even more to make them want to learn more about you and eventually make a purchase.

3. MORE CUSTOMERS

A good web designer will focus on calling your visitors to action. They’ll be asking them to “sign up”, “learn more” and “buy now”. The placement, appearance and content of these calls to action will be vital to the functionality and effectiveness of your site. The upshot of getting this done right is simple. Busy cash registers.

4. PUTTING CLEAR BLUE SKY BETWEEN YOU AND YOUR  COMPETITORS

The internet is built on the back of websites that are “good enough”. So how are you going to stand out from the crowd? Within any one industry you can bet your bottom dollar on the fact that there will be a lot of websites that look the same. They say what they’re expected to say, in a manner that they’re expected to say it. Their design doesn’t offend, but nor does it excite.

We’ll never encourage anyone to make a spectacle of themselves. But quality is all about identifying your individuality, focusing on your unique selling points and combining these elements into one joined-up visual identity.

Media strategy tourism retail rhubarb fool

Marketing across multi-media formats with Rhubarb Fool

How Rhubarb Fool can practice the perfect multi-media marketing strategy and why you can’t afford to be a one trick pony.

A beautiful billboard advertising campaign, focused on sites of premium exposure, will turn heads and it could create a stir. But what happens when the wind and rain works its magic?

The beautiful colours will fade and that high quality paper will tear. At Rhubarb Fool we believe that nothing will serve you as well as an integrated marketing plan that has breadth, charisma and durability.

But, as is the case in all of our commercial activities, that’s easy to say, but difficult to do. At Rhubarb Fool the task we set ourselves is to identify the best possible combination on markets approaches to take with your brand.

Research undertaken by Pointroll (in conjunction with Kelton Research) in 2012 generated some interesting pointers. In surveys of marketing professionals more than half of these professionals suggested that would use 5+ marketing methods in a single campaign. Of these, 15% said they used between 7 – 9 different methods and 13% claimed to routinely be hitting double figures in the methods they would use.

This suggested to us that people in the know seemed more inclined to approach the market place with a wide net, rather than a deep net.

But let’s be clear. Although Rhubarb Fool is able to pick from an extensive stable of marketing methods, there’s no chance of us being able to spend five minutes looking at your business and then tell you what methods are going to work best for you. Unlike Google, we don’t have fantastic algorithms at our command. We still have to suck it and see sometimes.

Think about cooking your favourite dish. Imagine the blend of herbs and spices; or cooking times and methods that deliver those taste sensations that you seek. Sometimes you’ll be best served by closing the recipe book and relying instead on Instinct and experience. You need to personalise the recipe. It’s just the same process in identifying the best methods of marketing for a company.

When we approach (for example) marketing methods for a digital campaign, we would be thinking along the lines of content, social media, apps, tablets, website development and search engines. Any number of these can be used in a digital marketing campaign, but you wouldn’t necessarily need to use all of them.

The success of a marketing campaign will be defined by its ability to make as many people as possible (in your target market) absorb your brand’s message.

We don’t think you’ll do this by a billboard on the North Circular, unless awareness was measured by the number of hours that London’s ill-favoured motorists spent staring at it. But we’re In the digital world. At Rhubarb Fool we want to diffuse your brand’s message across a bespoke selection of online streams . We want these streams to support and reinforce each other, and thereby provide a solution to brand communication that is integrated and holistic.

Allow me a cliche. At Rhubarb Fool “we’re always thinking outside the box”.The digital world is constantly evolving and by way of this process it’s always generating new marketing opportunities. Let’s look at Vine. It’s a social app, which allows users to capture and share a constantly looping 6-second video, for example. The potential that this had for marketers looking to create branded content is huge. It’s just one of the new marketing methods that Rhubarb Fool is harnessing.

To better illustrate out approach, let’s imagine we’re working with a young travel company, which had asked us to increase its profile. We might think about running a competition to engage potential punters. But, for that competition to work, we’d need people to know about it.

And how would we do this?

We might write a witty article or produce a comical video to surround our competition? But that’s not all. From there, we’d be using all of our skills to get our great content published on a variety of high profile and targeted sites. These would encourage and incentivise our audience to visit a website that we would have had specifically made for the competition.

Then, we’d be working to inspire people

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to share and engage with the brand via the hashtag or Twitter handle we would have created for the occasion. And beyond that we’d look at have a Facebook page underpinning the whole process.

So I hope you can see how Rhubarb Fool would use content, website development, social sharing and all-round exposure to engage your target market. Once we’ve done that your target market will yield customer upon customer. We want to give your audience more than a simple banner ad. We want to give it a whole brand experience that it can interact with.

Rhubarb Fool iPad apps

Digital marketing across multi-screen formats

How Rhubarb Fool will help your brand cross screen formats.

At Rhubarb Fool we know that we’re operating in a fast moving market. Our mission statement: “Listen. Create. Communicate” would maintain its essential truth if we substituted the word “listen” with the word “observe”. Vigilance is vital if we’re going to stay on top of the emerging trends of consumer behaviour.

We know that a significant proportion of media users are now accessing information over a variety of screen formats.

They are using computer screens, smart phone screens, tablet screens and of course the more ubiquitous TV screens. Bearing this in mind, it’s now more important than ever for any business marketing itself by way of social media, to present information relating to itself and its services across a multi-screen format.

Businesses need to appreciate that consumers may now start accessing information on one device (for example they might start reading an email on their smartphone as they’re sat on the train home from work) and finish the task on another device (by replying to the email from their lap-top when they get home).

Or perhaps more significantly, it’s possible for a consumer to catch the tail end of a advert on their television and then revisit this advert from the more controlled and leisurely position of their tablet.

If these behaviours sound familiar to you, it’s because they conform to the emerging patterns of multi-screen behaviour and we’re all a part of this.

A recent study: “The New Multi-screen World: Understanding Cross Platform Consumer Behaviour” identified that 90% of social media users are now accustomed to moving

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between devices to complete a given task. As we’ve observed above, the device could be a smartphone, a TV a PC or a tablet.

The study also revealed that some tasks (like managing your bank account or booking a flight online) are often not completed in one sitting, or on one device. In fact the study demonstrated that 98% of sequential screeners move between as many as three different devices a day to complete tasks.

So what does this all mean for you? The biggest lesson we at Rhubarb Fool have taken from this is that it’s essential that businesses adapt their web presence to smaller screens.

Sites accessed by way of tablets (with larger screens) often render well and content can be readily navigated. But smartphones are a much trickier undertaking. Enabling your customers to interact with your content across all devices is not straightforward.

You have to be asking yourself whether your web experience is really optimised. Are you actually offering your customers exactly what will serve them given the context and the need of their engagement with you.

At Rhubarb Fool we are able to help you to find the web strategy that will fit your business best. Our staff will help you to answer the pivotal questions around implementation and technology that will enable your commercial presence to be achieved across all platforms. So if you want to:

  • Learn the best way to negotiate the challenges presented by multi-device behaviour.
  • Receive a professional assessment of your current site’s strengths and weaknesses from a multi-screen perspective
  • Access resources that will allow you to deliver a multi device site.

Please don’t hesitate to contact us here at Rhubarb Fool. We’d love to show you the Listen. Create.Communicate ethos in action.