Tag Archives: SEO

Rhubarb Fool Google SEO

The Hummingbird.

Recently Google celebrated its 15th birthday. It took this opportunity to announce its largest algorithm update.

Surprising many commentators and industry executives, Google revealed at the point of announcement that the algorithm update had actually been operative for the preceding month.

This was astonishing. How could such a significant event – an event that would affect 90% of search queries worldwide—have slipped under the wire without attracting the close attention of SEO professionals everywhere?

The answer was simple, but telling. Those people (like Hoops) who spend their lives focusing on the SEO industry (and have been occupied by focusing on this industry for more than a decade) think and monitor Google by way of traditional thought processes and questioning.

But the industry is not what it was. People’s methods of “undertaking information retrieval” (or searching for you and me) have changed significantly over the last fifteen years.

Google’s Matt Cutts offered an insight into the thinking that underpinned the algorithm update in a

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video.

In this Matt introduced a different way of approaching context-based queries. The ideas he raised demonstrated the way in which Google was taking on the status quo.

Google was taking on the status quo because of research the company had undertaken around the expectations of those undertaking voice-based searches.

Google remains committed to its mission: “To organize the world’s information and make it universally accessible and useful.” As such the company can’t afford to stop innovating. Things will only get easier and faster for consumers to connect with relevant information, while this innovation continues.

So we have the Hummingbird Update. This is essentially just the latest in a series of updates, aimed at making sure that Google continues to supply relevant, timely information in the fastest way possible.

The Hummingbird Update is not dissimilar to the Google Instant update in 2010. Both were

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significant updates that have a direct bearing on user experience. However, the changes represent a logical and (perhaps more importantly) natural progression in search engine user interface design.

Over the short-term, the Hummingbird Update will be most pertinent to SEO industry professionals who play with what’s referred to as “contextual search technology”.

Henceforth we’ll be searching for information by first of all defining a search topic. We will then dig deeper by using pro-nouns, rather than keywords. It’s like taking a rapier rather than a sword to the issue. Because of this it’s the finer touch that will now yield the greatest benefits in SEO.

See more at: http://blog.bazaarvoice.com/2013/10/04/when-will-we-notice-the-google-hummingbird-update/#sthash.NB0TQAbW.dpuf

Let Rhubarb Fool help your company with SEO!

LISTEN, CREATE, COMMUNICATE.

Small Business Guide to Social Media

As a social content creation agency our clients often ask us how they can use Social Media to help them meet their commercial objectives.

We’ve put together a few do’s and don’ts that could help you make the most of this important marketing tool.

Do Relevance.

Be aware of your audience. Social Media for small businessesKnowing its likes and dislikes is vital. It will help you create content that is relevant and engaging.

Do Realism.

There’s no point forcing someone who doesn’t use social media to use it. Rather it’s much better to identify the people in your organisation who are already active tweeters or facebook user and piggy back on what they’re already doing.

Do be true to yourself.

We’re all passionate about something. If you can channel your passion into your social media output, you’re much more likely to engage and stimulate your readers.

Do know what you’re talking about.

Social media is constantly evolving. You’ve got to be plugged in to all of the developments in your sector and able to express a view on these. Your observations will allow ideas to spread and be critically evaluated by a wider audience.

Do Goals.

You have to always be asking yourself how you can be more interesting to your reader and constantly improving the quality of your output. There’s no room at all for complacency. When you tweet, let others know what has inspired you. That way you’re creating content that has currency. Make abbreviated links by using bitly.com

Don’t go with the flow.

Swimming against the tide will make sure your ideas are not lost in the consensus. There’s no need to be adversarial. Just take an unconventional approach to a hot topic. No-one’s going to bother to read what they already know.

Do Curiosity.

People like responding to other people’s questions. Getting a response helps you make a connection that will expand your profile.

Do Resource Maximisation.

You can’t do everything. So carefully choose the social media platform you communicate on. Think about what platform has the greatest relevance to your sector. Try and be all things to all people and you could end up being no-one to no-body.

Be timely with your output.

Get into the market place at peak times and put something out when you think most people will be able to read it.

Do Courage.

Don’t be scared to have an opinion. Just set it out in an informed and respectful way.

In Conclusion.

Social media is only a vehicle for you and your beliefs. It’s not a magic wand. But if you are curious, realistic, honest strategic and courageous; you can succeed in creating content and connections that will engage others and promote your business.

Social Media for small businesses

Small Business Guide to Social Media

As a social content creation agency our clients often ask us how they can use Social Media to help them to meet their commercial objectives.

We’ve put together a few do’s and don’ts that could help you make the most of this important marketing tool.

Do Relevance.

Be aware of your audience. Knowing its likes and dislikes is vital. It will help you create content that is relevant and engaging.

Do Realism.

There’s no point forcing someone who doesn’t use social media to use it. Rather it’s much better to identify the people in your organisation who are already active tweeters or facebook user and piggy back on what they’re already doing.

Do

be true to yourself.

We’re all passionate about something. If you can channel your passion into your social media output, you’re much more likely to engage and stimulate your readers.

Do know what you’re talking about.

Social media is constantly evolving. You’ve got to be plugged in to all of the developments in your sector and able to express a view on these. Your observations will allow ideas to spread and be critically evaluated by a wider audience.

Do Goals.

You have to always be asking yourself how you can be more interesting to your reader and constantly improving the quality of your output. There’s no room at all for complacency. When you tweet, let others know what has inspired you. That way you’re creating content that has currency. Make abbreviated links by using bitly.com

Don’t go with the flow.

Swimming against the tide will make sure your ideas are not lost in the consensus. There’s no need to be adversarial. Just take an unconventional approach to a hot topic. No-one’s going to bother to read what they already know.

Do

Curiosity.

People like responding to other people’s questions. Getting a response helps you make a connection that will expand your profile.

Do Resource Maximisation.

You can’t do everything. So carefully choose the social media platform you communicate on. Think about what platform has the greatest relevance to your sector. Try and be all things to all people and you could end up being no-one to no-body.

Be timely with your output.

Get into the market place at peak times and put something out when you think most people will be able to read it.

Do Courage.

Don’t be scared to have an opinion. Just set it out in an informed and respectful way.

In Conclusion.

Social media is only a vehicle for you and your beliefs. It’s not a magic wand. But if you are curious, realistic, honest strategic and courageous; you can succeed in creating content and connections that will engage others and promote your business.