The disconnect between the content travellers want and what they get


The disconnect between the content travellers want and what they get

The disconnect between the content travellers want and what they get

Bloggers must match the traveller mindset when it comes to content. Buy

Gary Bembridge of has revealed research revealing a disconnect between the content wanted by travellers versus what bloggers think they want.

Travellers want advice and tips foremost while bloggers think it’s about anecdotes and stories.


When it came to specifics, advice on getting value for money was important to 54% of travellers versus the 13% of bloggers who thought it was important, reviews and recommendations was important to 52% versus 17% of bloggers and more general advice important to 48% compared with 36% of bloggers.

“The majority of travellers don’t travel. Most will travel less than six weeks a year and nearly half travel for two weeks a year. One of the most important things for travellers is not inspiration, It’s

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“It’s about content that confirms they are making the right decision and helps them make the most out of their limited travellers.”


There is also a danger that we are losing a generation of travellers by not providing for those who want to be always connected and sharing content.

Julia Lo Bue-Said, Managing Director of Advantage Travel Centres, said: “If we are not careful we will. We’re travelling in multi-generational families now. It’s hard to search online for the types of experience they are looking for. It needs to be more sophisticated and more inspirational.”

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