Time You Got A Watch

07
Apr
2014

Time You Got A Watch

When Selfridges engaged us here at Rhubarb Fool to put together a luxury Arabic magazine for them, we knew that we didn’t just want to focus women’s fashion and accessories. We knew that truly brilliant content requires balance, and that we needed a fresh shoot concept to offset our stunning fashion and accessories photo shoots. The answer? A stark, monochromatic men’s watches and accessories shoot to completely contrast with the poppy metallics, brooding florals, and glistening jewels that take centre stage elsewhere in the magazine. We were even more excited when we managed to snag a top still
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life photographer with a particular specialism for watches. A still life photo shoot is an entirely different beast to one with a model. Upon entering the studio, instead of being met with an array of hair and make up products, there was a plethora of fascinating props. Spanners of different sizes were carefully painted in glossy black, and large razor blade wheels were polished to perfection to match with our high-end hyper-masculine aesthetic.

The early morning saw a rushed breakfast and a
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dash to Selfridges itself to pull some extra accessories to really accentuate the watches. As anyone who has ever had the pleasure of pulling pieces for a photo shoot will tell you, there’s nothing quite like wandering around a department store like Selfridges with the freedom to pick out whatever you like. The only constraint was the shoot brief. From the fantastic selection in-store, we were able to source some great pieces, from classic Rayban sunglasses to stylish Mulberry cufflinks and finely made ties from Saint Laurent and Lanvin. Meanwhile, back at the studio shoot prep was well underway. Fishing line wire, delicate
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and near invisible, suspended spanners and watches alike on set, and our stylist and photographer worked to contort the finest men’s watches on the market into stunning shapes. The main aim was to show off their best assets whilst at the same time delivering a creative and unique shot. From an early peek at the results, it looked like the mission was accomplished. But the day wasn’t over – there were still plenty of amazing watches to shoot, ranging from the latest Chanel J12, to classic models from Cartier, Jaeger-leCoultre, Panerai, Parmigiani, Roger Dubuis and more. Once again, the studio was awash with guards keeping a keen eye on their precious charges. Ties came alive for the background of the second shot – like snakes twisting and looping in the air. The watches themselves shined next to the sharp-edged circles that gave literal meaning to the word ‘edgy’. In the end, the day flew by. The vibe of the day was contented and confident – perfectly fertile for the kind of creativity required to turn out amazing shots.
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