UKinbound is one of the leading trade associations and the only one that focuses solely on the interests of the UK’s inbound tourism sector. With a list of members comprised of the great and the good of the inbound tourist industry, UKinbound is a trade association that’s notable for its marketing nous and high professional standards. So we were delighted to be the business chosen to produce its marketing collateral. Having a client of this calibre has consolidated Rhubarb Fool’s place in the UK Inbound Tourist community.
UKinbound needed an eye-catching yet concise piece of collateral to explain their role in the tourism industry and the benefits of membership, so Rhubarb Fool developed the ‘About Us’, in brochure format and packed with strikingly presented facts and figures about membership. We developed innovative inserts as a cost-effective way of changing timely information, ensuring that the collateral is always up to date.
UKinbound @ WTM Magazine
UKinbound is a key presence at World Travel Market, and taking on the mantle of their WTM magazine enabled us to update attendees on tourism industry highlights and produce a striking newsletter-style magazine.
This year has seen us overhaul the design and format of the UKinbound Directory – the essential handbook for all members of the Association. The format will be more weighty, and packed full of essential features, information, and member listings, it will be the ‘bible’ of the UKinbound membership. As if that wasn’t enough, the Directory will be going fully digital the for the first time by way of our app – enabling members to access full listings and essential contact details anytime, anywhere.
To help UKinbound update members on the latest success stories of the Association and future events and plans, we created the ‘Your Association’ brochure. The conveniently sized guide contained eye-catching infographics and essential information direct from Association to Membership.
For a company like UKinbound, brand identity is incredibly important, and we have helped to establish and perpetuate a visual language that simply says ‘UKinbound’. Our starting point was creating brand guidelines, and we have also created a full suite of stationery.