Video marketing with Rhubarb Fool Part I
Let Rhubarb Fool give you
some simple tips to help any video marketing project
Ownership of a camera that’s capable of shooting HD video bestows no exclusivity on anyone nowadays. Be it a smartphone, a compact digital camera, or a DSLR; the tools of the video-marketer have become increasingly ubiquitous.
But the elusive question remains just as intangible. How can you shoot video footage of a quality that that can be presented to and enjoyed by an commercial audience?
At Rhubarb Fool Andy is our go-to guy for video marketing. Catching him between shoots, we eventually got him to sit down long enough to give us 5 essential tips for the video marketer.
First things first. Let's not forget the old adage about the bad workers' willingness to blame their tools for their own deficiencies. At Rhubarb Fool, we approach this from a slightly different angle. That being that the good worker will make sure they have the best tools to ensure they produce the best possible work.
So if you're looking to compile a video of commercial quality , we'd recommend that you invest in a quality SLR and a video marketing studio capable of editing HD video. If you're building a video marketing studio from scratch, then you could do a lot worse than to check out Vidyard’s Ultimate Video Marketing Studio checklist.
So now you've bit the bullet and shelled out for the equipment, the hard work begins. Let Rhubarb Fool offer you a little guidance that will help you to deliver quality material for yourself and your clients. This isn't an extensive list of dos and dont's. Just five broad principles that hard won experience has taught us at Rhubarb Fool. If you want to succeed in marketing through video, then you'll first have to succeed in delighting through video.
Step 1: Be prepared.
There can't be many worse experiences than heading out for a shoot, showing up at the location, unloading your gear and then realising that a vital piece of your equipment is missing. The best way of avoiding such toe curling annoyance is to make sure your equipment is always ready to go.
Store all of your video equipment in the same location in the same positions. That way if you're rushing out of the door on a shoot, anything that you might have left behind will be clearly visible.
Failing this, how about a checklist? Nothing too fancy. Just use a phone, or a pen and paper has been known to work. You may think that we're fretting like old geese,
but checking off each piece of equipment before heading out for the day will make sure nothing is left behind.
Though we can't actually speak from experience, the thought of re-scheduling with a client because of some simple and avoidable mistake sends shivers down our collective spines. It would not only cost money. It would undermine professional credibility and there could be no worse feeling than that.
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