Rhubarb Fool was asked to deliver Wimbledon Lawn Tennis Museum’s guidebooks for 2014 and 2015. Being approached by such a prestigious client certainly left us determined to up our game. At the outset, it was almost intimidating to be dealing with a brand whose reach and integrity extended across the world.
The first question we had to ask ourselves was why the brand had such resonance. The conclusion we reached was that the Wimbledon brand achieved this by evoking so many different thoughts and feelings to so many different people.
So we conducted a research campaign on as many different online forums as possible, which asked one simple question: “When you think of Wimbledon you think …?”. The response to our research was overwhelming and allowed us to approach the Wimbledon brand with the sensitivity and respect it warranted.
Wimbledon LTM 2014:
Wimbledon LTM 2015: